Thorpe Park, one of the country’s most popular theme parks, is committed to inspiring youth education through enjoyment. Educational groups are well catered for, with a range of experiences focusing on particular curriculum needs. These can be delivered through EduTasters (30-minute TED talks for bite-sized learning) and All Ed’clusive (offering more comprehensive 45-minute workshops).
Business students are able to explore how the park has achieved and sustains its stellar success through a Marketing Workshop, which brings their curriculum learning to life by introducing them to the evolution of Thorpe Park’s brand repositioning. They’ll be introduced to the methods large brands use for expansion and learn how to recognise the benefits and risks of exponential growth.